Making and designing the Advert

First I started with an original image of the girls. I cut them out from the background and feathered the outside of their body, making blurred effect.

I was then able to place them on top of the image of the bookcase. I painted over the title of the bottom book so I could add font later. I then went into detail and created shadows and ways to make the girls look realistic and in the image.

Afterwards I was able to place the apple in the shot. I moved it around and also added shadows to it as well as giving it the right colour correction.

I wanted a background that would stand out and fir the chosen genre. This bright aqua was perfect. The new Meghan Trainer album gave me inspiration as well as having the same target audience as I do.

I then started looking for fonts. I found this perfect, girly, handwritten - like font. It was casual and quite funky. I used the same font however now with a golden colour instead of block black or white. This is the same title design as my digi-pack has. I was keen on creating a link between the two designs.

I wrote the smaller details on the bottom book and added a few colour corrections and I was done. However after remodelling my digipack I realised that the advert didn't really fit within the genre anymore. Instead it didn't look right.













I decided to use the colours pink instead. It gave it more of a pop and also stuck within my genre and target audience. I liked the idea of adding different colours of red which sticks out among the pink. I have stylised the books on the bottom of the page so that they come across as being more drawing-like and as if they were from a story book. I have used the same design of the three girls as before and I feel like this will re iterate anything I have used in other texts.

First draft analysis

I have received a lot of feedback on my first draft. I have been told that I need to make the storybook more prominant and make the idea of the book more apparent. I will search for more transitions in order to create a more magical effect.

Having watched the video, I can see that I want to make and create more of a cathartic sense towards the end of the video. Creating the fact that they are looking back on who they once were.

I also need to film a certain part in the middle of the video, where there is a black space. I will fill this with the girls receiving an invitation for the summer ball.

For the whole video, I want to create the sense that I am guiding the viewer through a story. I want to create a universe, where the story takes place. I have taken inspiration from Taylor Swifts video, where there is a part before the video begins, a monologue or a few shots. I want to create the idea of 'black magic' and bring the audience into the story before the music begins.

First draft

This my first draft for my coursework video.

Title/font ideas

Looking at Jessie J's title i like how it is bright, funky and bold. It screams pop, R&B. I would like to take aspects from this to put in our video. We plan on putting the directors names in the opening shot. This is why I want it to be bold and to grab the audiences attention.

I have used this type of funky and pop-like font, to create the font that I want. I have chosen to use a lot more casual and female font, something that relates back to my target audience and full female cast.

Editing screenshots

This shot from the chorus shows the crowd laughing at the girls as they enter.  We have tuned up the saturation and the colours. Making the shot more colourful and bright. 

This image shows when Cinderella finds the book. Before this shot we have the book appearing and a light/sparkle coming across the screen to re enforce the magical aspects of the video. 

The book is a very important symbol and the images mirror the shots used. The image is also bright an colourful. it is meant to represent complete happiness urging the characters to aspire. 

Snow white is the first verse in the song. the red jumper and the wooded area are taken from the classic story.The greenery in the background is more prominent once the filters are added. 

This opening shot reveals the directors in a bright golden title. This is taken by Jessie J's signature title. I love how it carries the connotations of the pop genre. The title is cast upon the white board. 

Poster No.2

Filming Party

So we had to organise and film a 'fake' party for our video. Using mirrors we created the effect of vast amounts of people. The colours are bright and relaxing, complementing the characters. These are some screenshots.