Sunday, 17 January 2016
Saturday, 16 January 2016
Finished Digi-pack.
Finished dig-pack for A2 media coursework.

Tuesday, 12 January 2016
Making and designing the digi-pack
I first started with the design I had for my advert. Instead of a aqua colour I added a dark
blue and added the words little mix many times to give it a modern and pop like style. However I later didn't like the idea for the dig-pack and changed it to the advert. I took a different photo of the girls and then tried something different. I thought that the eye did not travel enough. I needed a design which was more interesting and something that fitted within my genre and aim towards my target audience more.
I then Placed then on a dark black and purple background. I wanted to have an image of an open book, in front of them so I created beam of light. I painted it using the colours on photoshop and decorated it with small stars. I then cut out an image of paper balls and place them so it looked as if they were flying out of the book. This would give it a school-like feel to it due to where it is set. I used a light white for the title however it did not pop enough nor stick within my genre.

So I replaced it with the same font I have on my advert, creating a link. I place the book on the image and also changed the background to a darker purple. I added the small font of little mix under the book with a light and magical blue. This whole image was much more interesting to me and worked more effectively. I will post an image of all 4 pages of the dig -pack later in time.
However a few days later I had realised that this end product was not what i originally had hoped for. It was slightly tacky and didn't really fit within my genre. I started looking at more albums and digi-packs and gained a few more ideas. I wanted my digi-pack to be colourful and bright and not dingy.
I then created this cover, it was everything I
wanted and I loved it. I gained my inspiration from artists such as taylor swift and Meghan trainer, albums like 'Title' and '1989'.
When looking at different ones, I thought I wanted something quite funky and bright. I looked on the internet and saw this one. I downloaded it and I though it wasn't right. The white was too bright and didn't carry the connotations I was looking for.



Here are some of the other covers.


Monday, 11 January 2016
Making and designing the Advert



Afterwards I was able to place the apple in the shot. I moved it around and also added shadows to it as well as giving it the right colour correction.
I wanted a background that would stand out and fir the chosen genre. This bright aqua was perfect. The new Meghan Trainer album gave me inspiration as well as having the same target audience as I do.
I then started looking for fonts. I found this perfect, girly, handwritten - like font. It was casual and quite funky. I used the same font however now with a golden colour instead of block black or white. This is the same title design as my digi-pack has. I was keen on creating a link between the two designs.
I wrote the smaller details on the bottom book and added a few colour corrections and I was done. However after remodelling my digipack I realised that the advert didn't really fit within the genre anymore. Instead it didn't look right.

I decided to use the colours pink instead. It gave it more of a pop and also stuck within my genre and target audience. I liked the idea of adding different colours of red which sticks out among the pink. I have stylised the books on the bottom of the page so that they come across as being more drawing-like and as if they were from a story book. I have used the same design of the three girls as before and I feel like this will re iterate anything I have used in other texts.
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