Evaluation 4

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Evaluation 3

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Evaluation 2

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Evaluation 1

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Finished Digi-pack.

Finished dig-pack for A2 media coursework.


This dig-pack should act as a guide through the story of the three girls and how they came across their black magic. I have chosen this colour scheme because I want my target audience to be able to relate to it. The colours are very bright create a very feminine and colourful theme. I think this is bright and fun and fits very well with my video. I have chosen to feature an image from the video, and an image from the book, just so that I amiable to create a world that reveals around this story. The fonts are very casual and funky and allow the viewer to relax when looking at them. It carries the connotations for my chosen genre and taggert audience. The characteristics of the images are very stylised and cartoon-used. The apple for instance is a very simple design and adds back to the theme of the fairytale.

Making and designing the digi-pack

 

I first started with the design I had for my advert. Instead of a aqua colour I added a dark 

blue and added the words little mix many times to give it a modern and pop like style. However I later didn't like the idea for the dig-pack and changed it to the advert. I took a different photo of the girls and then tried something different.  I thought that the eye did not travel enough. I needed a design which was more interesting and something that fitted within my genre and aim towards my target audience more.                                  

I then Placed then on a dark black and purple background. I wanted to have an image of an open book, in front of them so I created beam of light. I painted it using the colours on photoshop and decorated it with small stars. I then cut out an image of paper balls and place them so it looked as if they were flying out of the book. This would give it a school-like feel to it due to where it is set. I used a light white for the title however it did not pop enough nor stick within my genre.


So I replaced it with the same font I have on my advert, creating a link. I place the book on the image and also changed the background to a darker purple. I added the small font of little mix under the book with a light and magical blue. This whole image was much more interesting to me and worked more effectively. I will post an image of all 4 pages of the dig -pack later in time.

However a few days later I had realised that this end product was not what i originally had hoped for. It was slightly tacky and didn't really fit within my genre. I started looking at more albums and digi-packs and gained a few more ideas. I wanted my digi-pack to be colourful and bright and not dingy.
I then created this cover, it was everything I
wanted and I loved it. I gained my inspiration from artists such as taylor swift and Meghan trainer, albums like 'Title' and '1989'.
When looking at different ones, I thought I wanted something quite funky and bright. I looked on the internet and saw this one. I downloaded it and I though it wasn't right. The white was too bright and didn't carry the connotations I was looking for.











Here are some of the other covers.

Finished magazine Advert

This is my final advert for my A2 coursework.

Making and designing the Advert

First I started with an original image of the girls. I cut them out from the background and feathered the outside of their body, making blurred effect.

I was then able to place them on top of the image of the bookcase. I painted over the title of the bottom book so I could add font later. I then went into detail and created shadows and ways to make the girls look realistic and in the image.

Afterwards I was able to place the apple in the shot. I moved it around and also added shadows to it as well as giving it the right colour correction.

I wanted a background that would stand out and fir the chosen genre. This bright aqua was perfect. The new Meghan Trainer album gave me inspiration as well as having the same target audience as I do.

I then started looking for fonts. I found this perfect, girly, handwritten - like font. It was casual and quite funky. I used the same font however now with a golden colour instead of block black or white. This is the same title design as my digi-pack has. I was keen on creating a link between the two designs.

I wrote the smaller details on the bottom book and added a few colour corrections and I was done. However after remodelling my digipack I realised that the advert didn't really fit within the genre anymore. Instead it didn't look right.













I decided to use the colours pink instead. It gave it more of a pop and also stuck within my genre and target audience. I liked the idea of adding different colours of red which sticks out among the pink. I have stylised the books on the bottom of the page so that they come across as being more drawing-like and as if they were from a story book. I have used the same design of the three girls as before and I feel like this will re iterate anything I have used in other texts.